What is your business model?

White Cherry is a brand name. Our focus is on modern design and the concept of "slow fashion". Our collection therefore exudes elegance, modernity and minimalism. As a slow fashion brand, we offer tailor-made dresses that can be adjusted to your body shape at no extra cost. It's a win-win solution: you get your unique, perfect dress, while we save the cost of overproduction.

Do I need a fitting appointment?

Yes and No, we believe that it is the digital world and that you can shop for your wedding dress online without a fitting appointment. Our team has more than 10 years of experience and has already served customers who simply sent us their body measurements online. If it worked for them, we believe it can work for you too.

On the other hand, we also like to see our customers in person and open our studio in Hamburg on the weekends for your fittings. Looking forward to your booking!

Should I bring something or prepare something?

Your good mood! Feel free to wear skin-colored or light-colored underwear if you have it.

How long does production take?
We only have a limited inventory. The dresses are made to order by our team of tailors, therefore the delivery time may be according to the following time frames:
  • The delivery time for standard sizes is 15 to 25 days.
  • The delivery time for custom-made items with specific body measurements is 30 to 40 days.

What is your price range?

Our wedding dresses from the current collection cost between 400 and €1500.

Party and special occasional dresses are between €150 and €250. 

Really? How can it be that low?

We call it "Affordable Luxury". You can be sure that we prioritize fabric quality in our commitment to affordable elegance. Our design process focuses on the selection of smooth silk, soft satin, lightweight chiffon, delicate tulle and exquisite Chantilly lace. Given the myriad costs associated with a wedding, compounded by inflation, we want to offer you a cost-effective and sensible choice for your wedding attire - a dress that you can keep and wear on different occasions. Our business model is based on the customization of dresses. This allows us to avoid costly operating costs, storage costs and wholesale mark-ups while reducing the environmental impact of overproduction. The money saved is invested in our production and our team so that we can offer you a high quality product at an affordable price.

Who will change my wedding dress and how much will it cost?
Don't change your wedding dress! Recreate it with your body measurements. Our tailoring team will make a new dress with your body measurements and customization requests such as longer sleeves. Without additional costs! Of course you would have to wait longer than the standard size.


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delivery time

Sample: 5-7 days

Made-to-order: The dresses are made to order by our tailoring team, so the delivery time can be according to the following time frames:

  • The delivery time for standard sizes is 15 to 25 days .
  • The delivery time for custom-made items with specific body measurements is 30 to 40 days .


Samples to try on: free exchange & return within 3 days of receipt of the goods. Shipping costs will not be refunded.

Standard size products: exchange & return with restocking fee. Please request exchanges and alterations within 7 days and return the goods to our studio in Hamburg within 14 days of receipt of the goods. 

  • Return fee:
    • Exchange: free of charge
    • Return against voucher: free of charge
    • Return for refund: 50% restocking fee

Personalized, or customized or made-to-measure products: Exchanges and returns are excluded. Instead, we offer a free customization service

Return costs: You as the customer bear the costs for returning the goods. We recommend that you return the goods insured to ensure that they reach us in their original condition.